Articles
The Case for Humor
As people communicate more individually in areas of presentation and electronic media, many focus on creating a “professional” image, which simply means making it look like what’s expected. Sadly this often results in boring and [...]
Overcoming the New Austerity
Depending on which news service or economist you listen to, the recession is officially over. That means that business is now going forward, albeit slowly and certainly not painlessly. So how do you cycle through [...]
Selling Blue Suede Shoes
Branding is an approach that requires patience. Done right, branding can drive easier lead generation, higher conversion and higher margins. Read on and taking marketing tips from the king of rock ‘n’ roll. Published in [...]
Building An Awesome Team
Not a day goes by when someone doesn’t write about the importance of teamwork. Amilya Antonetti, Fox Business Personality, shares her family recipe. Published in Smart Business Online, September 2010
Make It Memorable
Whether you are creating a branding impression like British Airways, pitching for a contest opportunity or presenting at a face-to-face meeting, the opportunity is limited to make a lasting impression. Published in Smart Business Online, [...]
Book Your Biz
Despite all of the hype about electronic readers like the Kindle and Nook, digital downloads still represent only a few percent of book sales. It’s not likely that we’ll see books and bookstores disappear any [...]
Misdirection Makes For Mediocrity
There is a reason marketers get a bad rap on social media sites and among the general public. We are known for pushing information your way with the clear intent of getting you to act. [...]
It’s Not About Us
Of course, most of us can’t and shouldn’t market our products and services to anyone and everyone, as that would be expensive, cumbersome and eliminate the efficiency benefits of marketing. But, for many, there are [...]
